Bleubird was born from founder Matt Creighton’s passion for the outdoors and adventure. Having spent 6 years in the French Alps as a ski technician, Matt decided to embark on an 8000km cycle from Belfast to Vietnam. It was during this time that the concept of Bleubird as an apparel brand was formed. In 2016 Matt returned to the Alps for 3 more years, taught himself how to screen print and started manufacturing and selling Bleubird apparel.

In the years since Bleubird has become an outdoor and adventure brand for all types of people. Constantly inspired by nature, with the Ocean and Mountains at its core.

The company now has an extensive supply chain, a large warehouse and distribution team and a focus on being as eco-friendly and sustainable as possible. It’s evident how badly climate change is impacting our planet. From the mountains to the oceans and everywhere in between. Bleubird have made it a priority to run the company in the most ethical and environmentally-conscious way possible.